{"id":79308,"date":"2021-11-05T09:23:38","date_gmt":"2021-11-05T09:23:38","guid":{"rendered":"https:\/\/pugetsoundmarketingsolutions.com\/?p=79308"},"modified":"2021-11-05T09:25:16","modified_gmt":"2021-11-05T09:25:16","slug":"sales-and-seo","status":"publish","type":"post","link":"https:\/\/pugetsoundmarketingsolutions.com\/sales-and-seo\/","title":{"rendered":"What You Should Know When It Comes to Sales and SEO"},"content":{"rendered":"

When it comes to marketing online, every available avenue should be taken. Especially since today’s eCommerce market has become quite competitive. Even if it’s not a matter of eCommerce and a service is being sold instead, digital marketing plays a key role.<\/span><\/p>\n

Sales Can Increase through the Right SEO Strategy<\/b><\/h2>\n

Search engine optimization (SEO) is pretty much the cornerstone of all digital marketing. It involves using specific keywords within website content to improve ranking on SERPs (search engine results pages). A proper SEO strategy can best be made by an expert. There are many SEO specialists out there who will be more than capable of finding the best long-tail keywords that will bring your website search traffic that’s qualified.<\/span><\/p>\n

Having the right keywords is just half of the whole deal: content based on those keywords is crucial. It has to be useful but not boring, drawing people in instead. The keywords have to be present throughout the website from the landing pages all the way to product pages. Search engines will then find it simpler to understand the website.<\/span><\/p>\n

Backlinks play a heavy role in the success of an SEO strategy as well. They have to be specific to that particular industry and placed in particular publications. Aside from additional traffic being driven in, brand authority is amplified considerably by link building.<\/span><\/p>\n

There are several on-page and off-page SEO strategies that can be used. Working with an expert will solve that easily. A technical SEO audit will likely be the first step, for backend issues to be addressed. This way, even more organic traffic can come in. Local target markets won’t be skipped either thanks to SEO tactics on the local end.<\/span><\/p>\n

Competitor analysis is the SEO specialist’s main tool to categorize strategies between what works and what doesn’t. The campaign they’re working on can then be shaped better according to their findings.<\/span><\/p>\n

Work with SEO Professionals<\/b><\/h2>\n

Read on to learn more about picking the right professionals to work with:<\/span><\/p>\n