{"id":79396,"date":"2022-03-08T20:30:34","date_gmt":"2022-03-08T20:30:34","guid":{"rendered":"https:\/\/pugetsoundmarketingsolutions.com\/?p=79396"},"modified":"2022-03-14T20:36:50","modified_gmt":"2022-03-14T20:36:50","slug":"ppc-campaign-failing-and-its-solution","status":"publish","type":"post","link":"https:\/\/pugetsoundmarketingsolutions.com\/ppc-campaign-failing-and-its-solution\/","title":{"rendered":"PPC Campaign Failing: Click to Find Out Why and Solve It"},"content":{"rendered":"
With Pay-per-Click (PPC) advertising, businesses can display their products or services directly to potential customers. With the help of various digital marketing agencies, this approach can be an effective and profitable way to reach your audience.\u00a0<\/span><\/p>\n However, some PPC campaigns fail to meet their goals. If you’re looking to improve your PPC strategy, here\u2019s why it\u2019s probably failing and how you can resolve it.<\/span><\/p>\n Ideally, a PPC campaign would generate more traffic than a traditional SEO campaign at a lower cost. But if you don\u2019t see enough conversions, that means that you need to review your keywords to find out which ones are converting over to your website.\u00a0<\/span><\/p>\n There are several factors to consider when choosing keywords:\u00a0<\/span><\/p>\n One of the biggest mistakes web admins make is targeting keywords based on how their business operates instead of how their clients or prospects would search for it. You need to conduct keyword research for your potential clients and study your competitors to determine what keywords they\u2019re targeting. If you\u2019re working with suppliers on this, ensure your digital marketing agencies have this down pat.<\/span><\/p>\n Click-through rates for the various keywords on a PPC platform allow you to know how you perform relative to others in your industry. While multiple factors may cause low click-through rates, the two main culprits are that people are not viewing your ads or considering them but disregarding them.<\/span><\/p>\n Solve those problems by:<\/span><\/p>\n <\/span><\/li>\n Suppose you’ve determined that your ads aren\u2019t appearing often enough. In that case, you can check your impression share for each keyword using your PPC platform to determine whether the impressions your ads are receiving are relevant to the keywords triggering them.\u00a0<\/span><\/p>\n Here are a few tips to improve your impression share when discussing with your digital marketing agencies:\u00a0<\/span><\/p>\n <\/span><\/li>\n <\/span><\/li>\n PPC advertising is an effective way to reach customers, but only if you target the right ones. Be sure to spend time looking at the results of your PPC campaign and make the appropriate adjustments to get the most out of it. For better results, remember what we tackled in this article.<\/span><\/p>\n On the other hand, if you need help with the nitty-gritty, contact Puget Sound Marketing Solutions right now! We\u2019re one of the <\/span>digital marketing agencies in Seattle<\/span><\/a> that offer SEO, PPC, web design, and other IT-related services to direct traffic to your business and increase your bottom line. Browse our website and get a free PPC quote today<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" With Pay-per-Click (PPC) advertising, businesses can display their products or services directly to potential customers. With the help of various digital marketing agencies, this approach can be an effective and profitable way to reach your audience.\u00a0 However, some PPC campaigns fail to meet their goals. If you’re looking to improve your PPC strategy, here\u2019s why […]<\/p>\n","protected":false},"author":2,"featured_media":79398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nInsufficient Impressions<\/b><\/h2>\n
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Few Click-Throughs<\/b><\/h2>\n
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So Little Shares<\/b><\/h2>\n
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Produce Effective PPC Campaigns from Now On<\/b><\/h2>\n