SEO is one of the most crucial guidelines to follow when it comes to digital marketing. You can benefit a lot by adhering to these guidelines, especially now that search engines have adopted new algorithm updates.
If you’re not careful, you will lag behind in SEO, affecting your brand reputation. Here are some of the common mistakes to watch out for so that you aren’t held back by any limitations.
1) Not Updating Regularly
If you want to bring in more people to your blog, the content has to be updated regularly. You can write about what’s important to your clients, and not just about the products or services that you provide.
This is the best way to keep people coming back for more. Right now, search engines make use of updates as well. If you don’t have content that is updated recently, your page ranking might start to go down.
2) Repeating Content
While you want to always update your blog with fresh content, it is important that you don’t repeat what you have already written. Search engines will recognize the repetition, and they will not count your blog as relevant.
Instead, you should add more details or even elaborate on what you have already written. This will boost your chances of hitting your target search engine rankings.
3) Improper Use of Keywords
This is another common mistake that is made by many people. If you want your blog to be recognized by search engines, it is a must that you use appropriate keywords.
Replacing keywords with synonyms or periphrases won’t help you in any way. Your blog must contain the exact words that users would look for. There are free tools that can help you identify the most relevant keywords
4) Low Word Count
Since search engines are bombarded by new content, it is crucial that you have a high word count in your blog. Search engines will definitely flag your blog as useless if your word count is too low.
A good number to start with is 500 to 600 words. This will not only help you meet your word count, but it will also give you a better chance of ranking high on search engines.
5) Spamming Links
Another common mistake that most online marketers make is overdoing it with link building. While links are important, you must make sure that you avoid spamming.
Spamming will flag your blog, and it will not be recognized by search engines. Find out which link-building techniques work best with search engines and follow them.
6) Sub-Optimal Loading Speed
Speed is a crucial factor when it comes to digital marketing. If you want to win over your customers, you have to have a fast loading speed.
However, you shouldn’t sacrifice the quality of your blog content just because you want to come up with a faster loading speed. Make sure that you maintain the quality and still work on the loading speed.
Conclusion
SEO is a very important part of digital marketing. You can’t expect to bring in as many people if you don’t adhere to SEO. Since search engines are always updating their algorithm, you have to keep up with these changes.
Grow your business with the help of Puget Sound Marketing Solutions. We provide local SEO services guaranteed to keep your website content up to date and relevant. Get in touch with us today to learn more.