What Businesses Must Know on the Subject of Website Speed

Everyone deserves a proper greeting and aid no matter where they go, with businesses responsible for delivering that to them. Many are able to provide that with no problem when it comes to the actual establishments and physical stores, though some may actually fall short of it. When the service is just non-existent or even too slow, consider your customer gone.

Now, when it comes to operating online, the same principle still applies. It’s important for every brand’s website to greet and help its customers find the information and products or services that they are looking for. Offering that information can be the difference between making a sale and having them click the exit button on your site’s tab.

This is where website speed comes into play. Continue reading to learn more about it:

Why Is Website Speed Important?

A website’s speed is basically how fast your pages, content, and business information loads up in the first place. It should be quick from the moment a site visitor clicks onto your website, and there should be a reaction when a customer interacts with different functions on the site. User experience is paramount to your site’s success, after all.

Nothing is more infuriating for a customer than finding the ideal site they want and dealing with a slow loading speed. It’s even worse as compromised website speeds may mean that the site and pages don’t load at all anymore. When website speed is considered insignificant, it’s viewed as poor service that’s no different from businesses that don’t tend to their customers. 

What Makes Website Speed Slow?

A variety of factors can contribute to the website’s slow page speed. However, it all boils down to questionable web design issues that weren’t ironed out when the website launched. Even if the site seems visually appealing while designing it, testing out the pages and loading speed is important. It’s ideal for web pages not to take more than a minute, or even seconds, to load.

The main possibility on why a website speed is so slow is because of the file sizes uploaded that are contributing to page bloat. When too much data has to be calibrated and displayed with all the images and videos selected for your website, it’s no wonder that the pages aren’t loading properly. Paired with outdated plugins, there’s no chance for the website speed to be fast.

What Can You Do for Your Website?

Although your website speed may not be quick, there are several ways to fix it and get the pages loading quickly. Try to work with web designers who would be able to alter your site a little bit to adjust the loading speed and make it better.

If you’re just having your website made, request designers to have the page sizes reduced for a quick loading speed. As your website takes a shorter time to load up a whole page completely, you can provide an ideal user experience to your site visitors and potential customers.


There are many more benefits to having a faster loading speed for your website aside from increased customer satisfaction. Look forward to a better SEO ranking and improved reputation of your brand with the impression your business site gives.

Need help with web design in Tacoma, WA? Puget Sound Marketing Solutions is a Seattle digital marketing agency that offers SEO, PPC, web design, and other services. Contact us today!

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