Search engine optimization or SEO has likely come up in conversations you’ve had about digital marketing. That’s not without reason: SEO is pretty much the cornerstone of digital marketing. Your familiarity with the term may not go beyond that and how it involves search engines. If you are a business owner, you need to get extra familiar and have a working knowledge of it.
Why Does SEO Matter So Much?
When done correctly, SEO can do wonders for the visibility of a business. It goes without saying, but more people seeing your website on SERPs (search engine results pages) means more traffic and website visitors. In turn, more people will likely avail of your product or service and be aware of your brand as a whole.
When you search for something on Google, how often do you go beyond the first page of results? There are ten slots there; do you even usually make it to the bottom? The first few options likely already answer your query, so the likelihood is little to none.
So, why is SEO important? The advantages of SEO for a business are countless. Crucial ones include, but are not limited, to customer trust and loyalty being built. It’s also great for visibility to attract new clients.
How Does It Work?
Both quantity and quality are addressed by SEO. A website that looks good on both back and front ends brings in better traffic. It’s also the way search engines will organically increase the rankings of your website on a search. The approach is driven by data combined with SEO elements. Take these factors into consideration:
Backlink Building
As the name suggests, backlinks are website elements linking to other websites. Not just any websites, however; ones that are credible and high-quality. Building backlinks is great for building your brand and website’s credibility as well. It comes from the sources being cited, for as long as they are relevant to your expertise. Trending current events straight from the source could be a key place to start.
That said, it’s not just about tossing links into content. There has to be a strategic approach so that content doesn’t drown in other sources. Plagiarism is a serious issue, and it is key that the content of others is not perceived as your own. After all, you wouldn’t deliberately present something that isn’t your handiwork to be such, right?
Content Creation
The definition of content in the SEO sense is anything a website audience views or listens to. This includes blogs, infographics, social media posts, videos, and webpage text. Newsletters and podcasts count toward this as well. Content creation essentially helps to engage with customers or clients and bring more traffic to the website.
It’s a great way to show audiences more about the brand, the company or organization, and the products or services.
Conclusion
SEO is easily the biggest factor in digital marketing with very good reason. It’s key for more traffic and better search engine rankings. Benefits include building customer trust, establishing brand loyalty, and increased visibility.
In need of affordable SEO services for your small business? Reach out to Puget Sound Marketing Solutions today! We’re a digital marketing agency in Seattle with a wide range of services.