Businesses today must navigate the vast internet world in order to expand their reach and stay relevant in a populated digital age. One of the successful methods for doing so is search engine optimization (SEO).
There are various SEO strategies for eCommerce, and the process can seem grueling, overwhelming, or just too time-consuming for many small business owners. Thankfully, any SMBs and solo entrepreneurs can make use of quick SEO tactics to get results with a shorter time budget.
Dedicate Efforts to Local SEO
Nowadays, users get very specific about their searches. When seeking out products and services, they want results that are relevant to their location. This way, they can actually act on the information and get what they need.
To get search engine algorithms on your side and show up on searches from users in your service area, you just need to set up your local SEO. This means creating a Google My Business account, creating locale-based content, and using local keywords.
Conduct Keyword Analytics
If you can figure out what keywords people are searching for online, you can quickly streamline your content towards that. You can get higher rankings and better leads if you just hone in on a specific set of keywords instead of trying to get all the keywords out there. It also lessens the amount of content you need to produce.
Some key pieces of content with the right keywords will even perform better for you. Plus, using relevant keywords that people use instead of coming up with them yourself will guarantee more clicks and interest.
Get Active on Social Media
Over 3.6 billion people are on social media. If you are trying to get your business to pop up on searches, you need to have an active social media presence. Google knows that people want to learn more about the brands they seek out, so it will be more likely to recommend useful and active pages up top.
Using your social networking platforms, you can link out to your eCommerce profiles and content.
Build Your Links
One of the best ways to quickly drive people to your website is by using the power of backlinking. One way Google will determine how worthy your website is in terms of ranking is by checking how many trusted and high-traffic sites link back to you.
Get media mentions online, use relevant blogs and news sites to create content that will link back to your site.
Focus on On-Page and Technical Optimization
Make sure the content that you do have is optimized for results. Check the structure of your on-site content. It should have clean meta tags, active links, proper headers, and good headlines.
On a technical SEO level, you want to make sure that your website also loads well on top of having a solid content structure. You should also make sure that you are using secure links and decent encryption. This way, Google crawlers won’t have trouble going through your website.
SEO services are widely available nowadays, so it’s all about your strategy and execution. Being able to find an implementation that works for your goals and industry can work wonders. It just depends on your initiative.
Businesses looking for Everett-based SEO services can rely on Puget Sound Marketing Solutions. We offer digital solutions from SEO and PPC to web design and more. Contact us to get a quote today.