Why Video Marketing Is Crucial to Your Digital Marketing Efforts

To stand above the crowd, you have to constantly search for innovative and compelling ways to market your products and services to your target audience. Video marketing has proven to be a powerful digital marketing tool, providing a quick and easy way to deliver your message to your customers. Having a next-level Seattle video production and marketing services company in your corner is essential. Many consumers welcome the chance to watch a video rather than reading a long paragraph of text, and video marketing offers several other advantages as well. 

Improve Conversion Rates

Adding video to your website can significantly improve conversion rates. Because video offers a medium that can convey a higher level of emotion, consumers are more likely to act on your message. Sharing a testimonial or a tutorial through video can be more interesting and informative than sharing the same message through the written word.

Complement Email Marketing

Using video in your email marketing campaign can considerably increase click-through rates. Even just using the word “video” in your subject line can increase the likelihood that a consumer will open your email. Video has the power to convey your message in a way that your target audience will find more inviting and poignant. 

Engage Viewers

Search engines prefer content that is user-friendly and engaging. Using video in your digital marketing strategy will help your rankings with major search engines like Google, and it invites more page views. Combining the use of video on your website, as well as on YouTube and social media, greatly improves your search results. An experienced Seattle video production and marketing services company can help you create video that will get you optimal search results.

Social Media Shares

Consumers are likely to share a video on social media, especially if it evokes emotion. If your video is especially funny or moving, it will get plenty of shares. It’s a great way to get more bang for your marketing bucks.

Puget Sound Marketing Solutions has years of experience in Seattle video production and marketing services, and we can create a powerful and compelling video marketing campaign for your business. Reach out to our team today to learn more about our services. Schedule a free consultation today!

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