Have you ever wondered if you should use Google Ads to market your business? Google Ads, formerly known as AdWords, is an effective way to sell more of your products or services online. And even though the thought of spending money on ads may seem a bit scary at first, the results may be well worth the investment. Without further ado, here are the 5 top benefits of using Google Ads for business:
1. Google Ads can deliver results instantly
The topmost advantage of using Google Ads is the fact that it provides immediate results. Once you set up your ad campaign and make it live, your ads will start showing up instantly. This means it’s time to start counting your click and impressions! Unlike SEO, that takes months to implement and see results, Google Ads gives you the opportunity to show your offer to your customers right away. That’s not to say you should ignore or postpone optimizing your website! But with Google Ads, you have a better chance to drive more traffic and reach more leads instantly.
2. Google Ads can quickly build brand awareness
In addition to boosting your traffic, a Google Ads campaign is also a great way to increase your brand’s awareness. If you’re new to the marketing game, you probably need to find a way to let people know about your business. While SEO and Social Media Marketing are great ways to get your name out there, it can take time before people get to know and trust your brand. However, if they see your ad every once in a while appear in Google Search, your brand will be imprinted in their memory!
3. Remarketing is one of the most powerful benefits of Google Ads
Did someone ‘almost’ make a purchase but have abandoned their cart halfway through the buying process? Well, one of the greatest advantages of Google Ads is the possibility to remarket your products to those people! Window shoppers, people who abandon their cart or even people who have already made a purchase can be reminded of your products. Because these people have already been to your website, there’s a good chance the next time they land on it, they’ll convert!
4. You can measure your performance and track your results with Google Ads
It’s very difficult to track the results of a traditional advertising method. For instance, how do you know how many people listen to your ad on the radio? Or how many people will call after they see your name on a flyer or a billboard? With Google Ads though, you can track and control everything! By simply checking your dashboard from the comfort of your own home, you can find out how many people clicked your ad, how much of your budget you’ve already spent on your ads and how many leads have converted! This information is gold if you’re looking to tweak your next campaign to perform even better.
5. Google Ads allows you to learn more about you competition
The marketing field is often unfair, especially when it comes to your competitors. However, there’s a way to keep an eye on them. Google Ads is a transparent system that allows you to see how others are promoting their business. You can see what works for them and what doesn’t and you can tweak your campaigns to stand out from the crowd!
To learn more about how Google Ads can benefit your business, give us a call today!