The holiday season is the busiest and most profitable time of year. Consumerism gives businesses life, and even the weirdest items on the shelf can sell.
Over the last few years, digital marketing strategies have boosted sales in businesses. Social media marketing is the most common platform for this type of marketing. As early as now (or perhaps it is already too late), we must discuss social media hacks your company can use to make the most of the upcoming holiday season in 2021.
If you’re looking for a way to get more fans, followers, likes and build groups that will eventually turn into paying customers, this article is for you.
1. On Twitter, Use Hashtags Carefully
Other than trending hashtags, it is important to use low-density hashtags to boost your posts. The idea is to have a strong social media presence by using both high and low-volume hashtags.
To demonstrate this, consider the high-density hashtag #Christmas, which receives over 70,000 tweets daily even though we are not yet in the holiday season. This volume is significant, implying that posts with this hashtag face stiff competition. Potential customers are less likely to see your posts in this ocean of tweets. Using a mix of trending and less popular hashtags will help your tweets rise to the top.
However, I do not recommend using hashtags with little to no visibility. We should use less popular hashtags that are niche and not entirely out of the box.
2. Use a Post Scheduling App to Reschedule Your Most Popular Tweets or Posts
Reusing popular tweets is one of the most underutilized Twitter strategies. Some scheduling app features can provide data on tweets or posts most liked and retweeted over time.
It is important to note that rescheduled tweets receive more retweets and likes than the original ones in some cases. The analytics provided by a scheduling app may help determine when to repost popular tweets.
3. Make Your Facebook Posts a Little Goofy
The holiday season is an excellent time of year to show off your company’s or social media manager’s sense of humor. It’s that time of year when everyone craves a little fun and wants to get away from the formalities they’ve been subjected to for the entire year.
Posting fun and entertaining content should be one of your top priorities to increase engagement on your account. You can use the following content ideas:
- Memes
- Funny Quotes
- Silly Polls
- Videos
- Goofy questions
Keep in mind that these are not directly related to immediate conversion into sales, but they can help your page grow and reach a wider audience. Utilizing the holiday season and trends to grow your page isn’t a bad idea. This reach can be used to promote any future products or services you may offer.
Conclusion
It doesn’t have to be a hassle to market on social media for the holidays. Start early, include all or part of our tips in your social media posts, and select a key person to supervise your social media marketing activities. I hope these social media hacks have inspired you to promote your company during the holiday season.
To prepare your social media efforts for the busiest time of year and beyond, contact us. Puget Sound Marketing Solutions delivers well-designed social media strategies to Seattle businesses. We can help you grow brand awareness, sales and establish your organization as a leader. We also offer affordable SEO services for small businesses and all your digital marketing service needs.