Pay-per-click (PPC) will almost certainly remain a large part of digital marketers’ strategies. However, as the digital platform is an ever-changing medium, techniques and campaigns aren’t always sure to work. Because of this, it’s a good idea to constantly evaluate your current PPC strategy to identify where you can tweak, enhance, and optimize your efforts.
Don’t know where to start or still to look for digital marketing services? The following list of suggestions can help you give an idea.
Re-evaluate Your Personas
If you haven’t reviewed existing client and prospect demographics in a while, now is an excellent opportunity to do so. This data is most likely saved in a customer relationship management platform.
Is your data consistent with your notion of ideal client personas? If not, it’s time to tweak your efforts to reach out to underrepresented sectors of your target market. Consumer tastes change over time, and you don’t want to lose out on possible leads because you assumed they weren’t part of your client base.
Geo-target Your Ads
Make sure you focus your ad targeting the exact geographic regions where your products or services are relevant and available.
Using the different geographic reporting options in your chosen paid search engine is the best approach to discover which locations you may want to target.
Dig into your Locations and Distance reports if you utilize Google Ads to examine performance statistics by location. Then, using the Location targeting feature, you may target particular regions where you want your ad to appear, thus lowering campaign costs and increasing ROI.
Identify Keywords That Aren’t Working
Keywords have the power to make or break a PPC campaign. That’s why it’s essential to look for underperforming keywords while examining your keyword list. Low bid value or search volume can cause poor results; however, this might imply a high lead cost.
Another explanation might be that the keyword is either too broad or limited to generate interest. In line with this, experiment with your bidding strategy to determine why your keywords aren’t performing well and lower conversion costs. If it doesn’t work, you might want to consult with the best PPC agency in Seattle.
Increase the Number of Keywords in Your Current List
There’s nearly always room to add more keywords to your existing keyword list. Long-tail keywords, for example, might benefit from the addition of adjectives and adverbs, but short-tail keywords may benefit from the removal of such descriptive phrases.
To find the ideal keywords, use keyword recommendation tools—there is a range of free and paid choices available online. You can also see what keywords your competitors rank for and then target those yourself.
Revamp Your Landing Pages
When was the last time you examined the statistics on your landing page? A well-designed and optimized landing page may be the difference between a click becoming a lead and a visitor abandoning your site.
Examine how well your landing pages are doing and how they compare to one another. Then, whether it’s a design revamp, new call-to-action copy, or something else, see what A/B testing can be done and look for methods to optimize your landing pages that can boost completed actions.
Utilize Customer Testimonials
Do you have a lot of positive feedback about your product, service, or brand on the internet? Make effective use of them in your PPC advertising.
A seller rating ad extension may display ratings as part of any product or service ad. This is a fantastic chance for you to build trust while also increasing your clickthrough rate.
The most successful PPC strategies are the ones that aren’t simply set up and forgotten. By regularly testing, analyzing, and optimizing your PPC campaigns, you’ll be in a better position to reach your target audience and beat your competition.
You can reach your target audience and overcome your competitors by regularly testing, analyzing, and optimizing your PPC ads. You can also look for a trusted digital marketing firm for valuable help!
Puget Sound Marketing Solutions is a digital marketing firm in Seattle offering SEO, PPC, web design, and many more services. Ready to upgrade your PPC campaigns? Contact us today!