2020 has been a year of serious fluctuations for businesses and it can be hard to know exactly what marketing avenues to focus on for the rest of the year, or how much of your budget you should allocate to each type of service. At Puget Sound Marketing Solutions, we are a next-level digital marketing agency dedicated to helping business in Seattle and nationwide choose the right marketing campaigns for their goals. We offer a full suite of digital services and can help you choose which ones are best for you. From our experience, we highly recommend the following services to help you market your business through the remainder of 2020.
SEO: The cornerstone of any successful digital marketing strategy is a well-executed SEO campaign. SEO, or search engine optimization, helps users looking for services like yours and find you on the major search engines like Google, Bing, and Yahoo. If you have not started SEO on your website yet, now is the perfect time to start. While SEO takes time to gain traction, starting now gives your website the chance to start building authority with the search engines, setting you up for success in 2021.
Content Marketing: An important component of your digital marketing strategy should also include content. Google relies on website content to understand what your business does. Whether it is thoughtful website copy or insightful blogs, our team of talented writers can help you tell your story.
Paid Ads: Whether you want to utilize Google’s platform, Facebook’s, or a combination of the two, paid advertising is an excellent way to generate leads, while your SEO builds in the background. Paid ads are also a great tool for bringing in leads during seasonal and holiday promotions.
If you would like to start an SEO, content, or paid ads campaign for your business, reach out to the experienced team at Puget Sound Marketing Solutions today. We look forward to helping you finish 2020 strong.