Video marketing is a vital part of any digital marketing campaign. Video has the power to grab the attention of viewers and engage them in a way content marketing cannot. Not to downplay the importance of well-crafted, written content; it’s also a crucial part of digital marketing and SEO, and necessary to grab the attention of Google and other search engines. However, many viewers, especially on social media, would prefer to watch a funny or engaging video over reading a few paragraphs of text.
Video can invoke a high level of emotion, and has the ability to illustrate complex ideas in a visual way. If you’re not using video in your marketing efforts, you may be missing out on reaching a large portion of your target audience. Versatile, powerful, and profitable, video can boost conversions and sales, increase your ROI, explain just about anything in an interesting way, and is easy to share on social media. A savvy video production company can help you create a powerful video marketing campaign.
The cost of producing a video may be a little higher than writing a few paragraphs of content, but the return on your investment is worth it in the long run. A video on the homepage of your website is more likely to increase the time visitors spend on your site, which tells search engines your website has good content and is a trusted source for the products and services you provide. Since video has the ability to convey useful information to your audience, it builds trust with customers, which makes them more likely to make a purchase. When they can see for themselves how your products work or how your services can make their lives better, they’ll be compelled to buy in.
When you’re ready to partner with a Seattle video production company for videos for your website, TV, or social media platforms, Puget Sound Marketing Solutions is here to help locally or nationally. We have the industry experience to craft relevant and engaging video and give your digital marketing campaign an edge. If you’d like to learn more about how our video production company can help take your digital marketing to the next level, contact us for a free consultation today!