In our digital-focused world, companies rely on savvy SEO marketing strategies to ensure their websites are highly visible on major search engines like Google. In order to achieve maximum results from any SEO campaign, a full spectrum of digital marketing services should work together to optimize SEO performance and get you the best results for your marketing dollars.
Digital marketing services are often offered a la carte, but if your company is relying heavily on just one service, you may not be achieving the results you were hoping for. Together, services such as SEO, PPC, social media marketing, and web design are effective tools in a comprehensive digital marketing strategy.
SEO
SEO, or search engine optimization, begins with intensive keyword research and its purpose is to make your website rank higher within search engines and be more visible to your potential customers. When someone is searching for your goods and services, you want your website to appear at the top of their search results. Many factors go into a good SEO campaign, including keyword optimization, link building, technical analysis, and compelling content, but SEO cannot stand alone. Without an SEO- and user-friendly website, your site will not rank well with Google. Strong PPC and social media campaigns can drive even more traffic to your site, which ultimately translates to more leads and conversions.
PPC
A high-performing PPC campaign, also known as pay-per-click or Google Ads, can generate superior return on investment. The Google Ads platform allows for precisely targeted marketing across a wide variety of marketing channels. Search marketing, remarketing, call-only ads, display ads, and video marketing can all be managed by Google Ads from a single platform. An expertly crafted PPC campaign can drive traffic to your website, increase SEO results, and generate leads and conversions.
Web Design
An attractive, user-friendly, mobile-friendly, SEO-friendly website will attract search engines and customers alike, and once people find your website, they can easily interact with it. A lot goes into building a functional and alluring website, not only in creating an appealing design, but building it on a solid CMS platform where all the technical details are expertly handled. Hiring a professional web design company who knows how to create a website that is both beautiful and will rank well with major search engines is a smart business decision.
Social Media
Social media has exploded over the past decade, with an estimated 3.81 billion people—nearly half of the world’s population—interacting with social media platforms like Facebook, Twitter, Instagram, and LinkedIn last year. Facebook alone has 2.6 billion monthly active users, and 70% of the U.S. population has a social media account.* There simply isn’t a better way to reach your target audience than through social media. Facebook Ads can refine targeting so that people who are already interested in your goods or services will see your ads, and regular social media posting can drive traffic to your website.
Video
Video adds an extra level of engagement and appeal that captures and intrigues your audience and reels them in. Video marketing has the ability to convey complex messages and product information on a higher level than written content alone. An engaging video, whether on social media or another platform, goes a long way in increasing website traffic, leads, and conversions.
If you’d like to learn more about how digital marketing services can help your business thrive in Seattle and beyond, contact Puget Sound Marketing Solutions today!
*Source: backlinko.com/social-media-users