It is no secret that the COVID-19 pandemic has changed the face of not only internet usage and online shopping, but of digital marketing as well. During quarantine, people have relied on the internet to stream their favorite shows on Netflix, order food for pick-up, and shop online for everything from crafts for their kids to groceries and necessary supplies. While a strong SEO campaign has always been vital for businesses to stay relevant and beat their competitors, it is absolutely necessary now in order to be at the top of search results and to get found by users interested in particular products or services.
At Puget Sound Marketing Solutions, we have an experienced team of SEO specialists who have worked in the industry for over 20 years and we know the key to crafting an SEO plan that will drive meaningful leads to your website and increase your visibility across the major search engines like Google, Bing, and Yahoo. Some of the most compelling reasons to invest in SEO services include:
- SEO is a great option for budget-minded businesses: Marketing is a cost that all companies must factor into their monthly budgets. While there are a cornucopia of marketing options, SEO is one of the most cost-effective options because it produces the best long-term ROI. By building a solid foundation in SEO, your website stands the best chance at being noticed by Google and found by users who are actively searching for the products and services you offer.
- Having a local presence is strengthened by SEO: Google drives local search traffic by bringing users the most relevant results based on their location. When you have a well-crafted local SEO campaign, people in your area can find you, without having to scroll through multiple pages of search engine results.
- Search is only going to become more important: Even before COVID-19 became a part of our daily reality, online search was growing, and it is only expected to continue to expand exponentially. By getting SEO into place on your website now, you can build the foundation to become a strong contender in search results for years to come.
Are you interested in developing an SEO plan for your local, national, or eCommerce business? Reach out to the digital marketing experts at Puget Sound Marketing Solutions today.