Why Consider Incorporating Videos in Your Branding Efforts

Video marketing is among the most effective strategies in attracting new customers. The majority of users spend most of their time watching video content. Moreover, most marketers and businesses are actively using video marketing to increase sales, brand awareness, and market share.

Analysts expect video content to account for roughly 82 percent of all internet traffic this year. One reason for this is that social media sites like Facebook, Netflix, Tiktok, and YouTube have changed the way people consume information.

Here are the top reasons you should consider incorporating videos in your branding efforts:

1. Videos Help You Showcase Your Products More Effectively

Videos are a great way to promote your product. Whether you are a big brand or a startup, videos allow you to showcase your product in a better way.

When we buy any product, we want to understand it properly. We want to see how it works, how it fits our lives, and how it improves our lives. Seeing a video about that product can be more conversational and engaging than just reading about it.

2. Create More Engaging Content for Social Media

You can create compelling videos for your social media pages, blogs, emails, and everywhere else you want to share with your audience.

Videos are a great way to create more engaging content for your social media pages, emails, blogs, and everywhere else you want to share with your audience.

3. Videos Help You Raise Brand Awareness

Videos are the ultimate form of brand awareness. People don’t just want to watch TV ads anymore. With the advent of technology, people want to get educated, know, and understand before they buy.

You can use videos in a plethora of ways to raise brand awareness. For example, you can use your marketing videos to get people to subscribe to your email list, increase your downloads, and spread the word about your brand.

4. Videos Help You Build Your Brand’s Trust and Credibility

We live in a world where people are becoming more and more skeptical about whether a company is offering them the best products and services.

People have a filter to separate the brands they can trust and will not buy from them again. That’s why videos are an essential tool to build your brand’s trust and credibility. People are much more likely to buy from you if they trust and understand your brand.

5. Videos Can Get Your Pages Higher Rankings in the Search Engines

Videos don’t have to be entertaining to rank well in most search engines.

It’s often said that videos ought to be entertaining. However, this isn’t always the case. There are several different kinds of videos that rank well in search engines.

The following types of videos rank well in the search engines:

  • How-to videos
  • Industry-specific videos
  • Infographics


Videos offer several benefits to your business. Whether you’re a large company or a startup, videos can help you get more customers, more traffic, and more sales.

A video can help you build your brand’s trust and credibility, develop more engaging content for your social media pages and emails, and show off your products better. You can also use videos to show off your products more effectively.

Have your brand’s videos done with the best in the industry. Puget Sound Marketing Solutions is a results-driven digital marketing firm in Seattle. We are proud to provide premium services to assist our clients in taking their digital marketing efforts to the next level. Contact us today!

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